Nashville TN Healthcare Marketing Agency: How to Choose a Good Partner

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When hiring a Nashville TN healthcare marketing agency, it’s easy to get overwhelmed by the options. There are lots of digital marketing agencies in Nashville with solid reputations and great reviews, and many of them are familiar with marketing for healthcare companies and providers. 

So how do you narrow down your options? And how do you know you’re headed in the right direction during your consultation with a healthcare marketing agency?

We recommend considering three main parameters when looking for a marketing team to find the best fit for your healthcare business. 

Do They Have Local Focus or a Regional/ National One?

Some healthcare marketing companies have a very localized lens. They serve local clients, and focus on marketing for healthcare companies and providers in your city or state. Others have a more regional or national lens. 

If you have anyone in your organization with a more traditional, corporate background, they will likely be more comfortable with someone who is local. Others on your team might be ready to take a risk in favor of a wider reach from their healthcare marketing agency. Here are some things to consider when you have all the decision-makers at the table.

  • If your products and services have a local focus, local agencies know the neighborhoods on a micro-level. They can get very “niche” in how your campaigns are designed and executed based on the neighborhoods and communities that surround your business. 
  • A regional or national marketing agency will be able to help you cast a wider net in campaigns. Since they have worked with a greater number of clients, there’s more likelihood of finding experience in your industry.
  • A regional or national healthcare marketing agency might be located somewhere with a lower cost of living than your city. Outsourcing online marketing work to one of those areas can help you save on your marketing costs.

While local agencies do have knowledge of local healthcare markets, national agencies will have a detailed process for gaining in-depth local SEO and marketing insights already in place. There’s also a strong likelihood that they’ve already served clients in your area, and that they’ll be familiar with your niche in the healthcare industry.

Are They a Traditional Ad Agency or a Digital Marketing Agency?

Once you’ve decided whether you want to hire a local, regional, or nationally-recognized healthcare marketing agency, it’s time to look at their approach. Do you need a traditional ad agency or a digital marketing agency in your corner to get you where you need to be?

  • Traditional ad agencies’ bread and butter is offline advertising. If you’re wanting to do radio ads, billboards, and TV spots, finding an advertising agency you trust will get you to those goals.
  • A digital marketing agency is focused on reaching your target audience online. Their strategies are more metrics driven, measurable, and tailored to your business.

It’s difficult to know for certain if your campaigns are getting results if you’re relying  on traditional advertising agencies to spread the word about your products and services. A digital marketing agency can help you identify both specific, shorter-term improvements to make to every campaign and data-driven long-term goals that will keep you from wasting time and money so you can focus on providing quality healthcare services.

Is Their Business a Branding and Website Shop or a Performance Marketing Shop?

When you know the reach you want from your healthcare marketing agency, and you know you’re ready to go digital, it’s time to talk shop. Each online marketing agency in Nashville has their own areas of expertise when it comes to serving healthcare clients.  Marketing services tend to fall within two larger categories: websites and branding or performance marketing. 

  • Branding and website shops are a good choice if you’re starting a new business, or gearing up for company-wide rebranding. They can help you define who you are, create a logo, find a brand identity, and discover your unique value proposition. 
  • Performance marketing agencies are more data-oriented. Their work goes beyond a vision board or a brainstorming session. They can help you meet specific goals related to brand exposure, website traffic, and lead generation.

If you’re just getting started, a branding and website shop can help your team get oriented to who you are, and how you want to serve patients or providers. 

When you’re clear on your brand identity, and you’re ready to start engaging with patients and clients as efficiently as possible, a Nashville-based performance marketing agency is poised to help you get results. Proper planning will help your bottom line and boost your return on investment while providing the highest quality healthcare services possible.

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