Using the "People Also Ask" (PAA) Update to Develop New Content

Using the “People Also Ask” (PAA) Update to Develop New Content

People ask questions. And when a question pops up, most people ask Google. Google understands how to answer questions. And Google has figured something out. You probably have more questions than the one you asked to start with.  Enter People Also Ask (PAA).  What Is the People Also Ask Update? The People Also Ask update is a newer feature of the Search Engine Results Page (SERP) that shows the user what other questions people have about a topic or product ...
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Healthcare Marketing: What Is the BERT Update and What Does it Mean for You?

Google algorithm updates make Google easier to use. Each algorithm change is designed to interpret search data more intelligently, so users can find exactly what they're looking for sooner, ideally without having to navigate off page one.  But Google changes their algorithms fairly often based on search data. So it's important for marketing managers and sales teams to be aware of the latest Google algorithm updates, and to have a clear understanding of what it means for your SEO, your ...
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Nashville TN Healthcare Marketing Agency: How to Choose a Good Partner

When hiring a Nashville TN healthcare marketing agency, it’s easy to get overwhelmed by the options. There are lots of digital marketing agencies in Nashville with solid reputations and great reviews, and many of them are familiar with marketing for healthcare companies and providers.  So how do you narrow down your options? And how do you know you’re headed in the right direction during your consultation with a healthcare marketing agency? We recommend considering three main parameters when looking for ...
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