basketball scoreboard that reveals the visiting team is ahead of the home team 98-96

10 SEO KPIs for Healthcare: Numbers to Watch

When optimizing your healthcare website for search, you know monitoring performance is important. But with so many SEO metrics and best practices out there, how do you know what to watch, and how often do you check things out? Some of that will depend on your marketing budget, the size of your business, and the recommendations of your healthcare marketing team. There are 10 key performance indicators (KPIs) it’s a good idea to watch, since they offer a window into ...
Healthcare Marketing: Sales Lead Response Times Impact Close Rates

Healthcare Marketing: Sales Lead Response Times Impact Close Rates

How long does it take your healthcare marketing agency or sales team to respond to a new lead? However long it is, it’s likely time to shorten it.  In March 2011, the Harvard Business Review audited response times of 2,241 companies to a web-generated test lead, and the results weren't flattering: Only 37% responded to their lead within an hour, and only 16% responded within the first day. 24% of the companies audited took more than 24 hours to respond, ...
Social Change: 6 Dos and Don'ts When Crafting Company Statements

Social Change: 6 Dos and Don’ts When Crafting Company Statements

The impact of cultural and social movements on the world is undeniable. For decades, they have shaped and shifted society in fascinating and lasting ways. Among many other ripple effects, cultural movements impact how healthcare companies communicate and do business. Most all social movements have a central goal in common: equality. Many business leaders feel compelled to speak up by sharing a company statement on their website. But unless you have true strategies for equal opportunity in place behind that ...
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